000			00361nam a2200145Ia 4500
999			_c185550 _d185550
020			_a041574380X
040			_cCUS
082			_a302.231 _bKIM/W
245		0	_aWord of Mouth and Social Media/ _cedited by Allan J Kimmel
260			_aNew York: _bRoutledge, _c2015.
300			_a164 p.
505			_aIntroduction Allan J. Kimmel and Philip J. Kitchen 1. WOM and Social Media: Presaging Future Directions for Research and Practice Allan J. Kimmel and Philip J. Kitchen 2. Word-of-Mouth Marketing Influence on Offline and Online Communications: Evidence From Case Study Research Lars Groeger and Francis Buttle 3. Word-of-Mouth Rhetorics in Social Media Talk Anat Toder-Alon, Frederic F. Brunel and Susan Fournier 4. How Credibility Affects eWOM Reading: The Influences of Expertise, Trustworthiness, and Similarity on Utilitarian and Social Functions Jonas Reichelt, Jens Sievert and Frank Jacob 5. eWOM and the Importance of Capturing Consumer Attention within Social Media Terry Daugherty, Ernest Hoffman 6. How "Social" Are Social Media? A Cross-Cultural Comparison of Online and Offline Purchase Decision Influences Kendall Goodrich and Marieke de Mooij 7. Understanding Online Firestorms: Negative Word of Mouth Dynamics in Social Media Networks Jurgen Pfeffer, Thomas Zorbach and Kathleen M. Carley 8. Tweet This, Not That: A Comparison Between Brand Promotions in Microblogging Environments Using Celebrity and Company-Generated Tweets Natalie H. Wood and Janee N. Burkhalter 9. Missed eWOM Opportunities: A Cross Sector Analysis of Online Monitoring Behavior Nora Ganim Barnes and Stephanie L. Jacobsen
942			_cWB16