000			00402nam a2200133Ia 4500
999			_c185364 _d185364
020			_a9780415827355
040			_cCUS
082			_a302.23072 _bPAT/A
245		0	_aAudience research methodologies: between innovation and consolidation/ _cEdited by Geoffroy Patriarche
260			_aNew York : _bRoutledge, _c2014.
300			_axii,256p. : _c24cm.
440			_aRoutledge studies in European communication research and education, 2
505			_aIntroduction Geoffroy Patriarche, Helena Bilandzic, Jakob Linaa Jensen and Jelena Jurisic Part I: Audience Research Methods Between Diversification and Integration 1. Audience Conceiving among Journalists: Integrating Social-Organizational Analysis and Cultural Analysis through Ethnography Igor Vobic 2. Audience Research Methods: Facing the Challenges of Transforming Audiences Miguel Vicente-Marino 3. Triangulation as a Way to Validate and Deepen the Knowledge about User Behavior: A Comparison between Questionnaires, Diaries and Traffic Measurements Olle Findahl, Christina Lagerstedt and Andreas Aurelius Part II: Bridging the Gap between the Researched and the Researcher 4. Participatory Design as an Innovative Approach to Research on Young Audiences Christine W. Wijnen and Sascha Trultzsch 5. Researching Audience Participation in Museums: A Multi-Method and Multi-Site Interventionist Approach Pille Pruulmann-Vengerfeldt, Taavi Tatsi, Pille Runnel and Agnes Aljas 6. Researching Ethnic Minority Groups as Audiences: Implementing Culturally Appropriate Research Strategies Marta Cola and Manuel Mauri Brusa Part III: Studying Online Social Networks 7. Exploring the Potential of Creative Research for the Study of Imagined Audiences: A Case tudy of Estonian Students' Sketches on the Typical Facebook Users Andra Siibak and Maria Murumaa-Mengel 8. Analyzing Online Social Networks from a User Perspective: A Quantitative-Qualitative Framework Jakob Linaa Jensen and Anne Scott Sorensen 9. Virtual Shadowing, Online Ethnographies and Social Networking Studies Nicoletta Vittadini and Francesca Pasquali Part IV: Web 2.0 Technologies as Research Tools 10. Digging the Web: Promises and Challenges of Using Web 2.0 Tools for Audience Research Matthias R. Hastall and Freya Sukalla 11. Twitter and Social TV: Microblogging as a New Approach to Audience Research Klaus Bredl, Christine Ketzer, Julia Hunniger and Jane Fleischer 12. An Evaluation of the Potential of Web 2.0 APIs for Social Research Cedric Courtois and Peter Mechant Part V: Conclusion 13. Audiences, Audiences Everywhere - Measured, Interpreted, and Imagined Klaus Bruhn Jensen
650			_aAudience (Media).
650			_aResearch methodology.
650			_aMass media.
700			_aPatriache, Geoffroy ed.
942			_cWB16 _01