| 000 | 00450nam a2200157 4500 | ||
|---|---|---|---|
| 999 |
_c1852 _d1852 |
||
| 020 | _a8131715191 | ||
| 040 | _cCUS | ||
| 082 |
_a381.072 _bSCH/M |
||
| 100 | _aSchmidt, Marcus J. | ||
| 245 |
_aMarketing research: an international approach/ _cMarcus J. Schmidt and Svend, Hollensen |
||
| 260 |
_aNew Delhi: _bPearson, _c2007. |
||
| 300 |
_a629 p. _bill. _c24 cm. |
||
| 505 | _a1. Globalization of markets and international marketing research 2. Online and other secondary data sources 3. Observational and tracking methods 4. Focus Groups 5. Other qualitative research methods 6. Measurement and scaling 7. Survey and questionnaire design 8. Quantitative models in marketing 9. Analysis of variance and multiple regression 10. Discriminant analysis and logistic regression 11. Profiling customers factor analysis 12. Cluster analysis and segmentation of customers 13. Positioning the product MDS 14. Systematic product development conjoint analysis 15. Advance methods for categorization CHAID and latent class analysis 16. Several dependent variables canonical correlation and structural equation modelling 17. Data mining 18. Putting it all together an international marketing information system | ||
| 650 | _aMarketing | ||
| 650 | _aGlobalization of marketing | ||
| 700 | _aHollensen, Svend | ||
| 942 | _cWB16 | ||