| 000 | 00425cam a2200157 a 4500 | ||
|---|---|---|---|
| 999 |
_c1805 _d1805 |
||
| 020 | _a0195667581 | ||
| 040 | _cCUS | ||
| 082 |
_a381 _bAPT/S |
||
| 100 | 1 | _aApte, Govind. | |
| 245 | 1 | 0 |
_aServices marketing/ _cGovind Apte. |
| 260 |
_aNew Delhi ; _aNew York : _bOxford University Press, _c2004. |
||
| 300 |
_axi, 440 p. : _bill. _c25 cm. |
||
| 500 | _aIncludes index. | ||
| 505 | _a1. Services : characteristics and categories -- 2. Trends in service marketing -- 3. Consumer behaviour -- 4. Marketing mix elements for services -- 5. Product, promotion, price, and distribution -- 6. Role of people in services marketing -- 7. Physical evidence of a service -- 8. Service quality, measurement, and control -- 9. Demand and supply management -- 10. Marketing research in services marketing -- 11. Management of the services marketing effort -- 12. Service tax provisions -- | ||
| 650 | 0 |
_aService industries _zIndia _xMarketing. |
|
| 942 | _cWB16 | ||