| 000 | 00945nam a2200133Ia 4500 | ||
|---|---|---|---|
| 999 |
_c177883 _d177883 |
||
| 020 | _a0333960955 | ||
| 040 | _cCUS | ||
| 082 |
_a302.23072 _bBER/M |
||
| 245 | 0 |
_aMedia Research/ _baudiences, institutions, texts _cBertrand,Ina |
|
| 260 |
_aNew York: _bPalgrave Macmillan, _c2005. |
||
| 300 | _a292 | ||
| 505 | _aAcknowledgements.- Of Elephants, Definitions and Models: The Context of Media Research.- Getting Started.- PART ONE: RESEARCH ON AUDIENCES.- Researching Audiences.- Gathering Data on Audiences.- Audience Research Analysis and Interpretation.- PART TWO: RESEARCH ON INSTITUTIONS.- Researching Media Institutions.- Gathering Data on Institutions.- Institutional Research Analysis and Interpretation.- PART THREE: RESEARCH ON TEXTS.- Researching Texts.- Gathering and Analysing Textual Data.- Interpretation of Textual Data.- Reaching Conclusions, Evaluating the Research, Writing the Report.- Glossary.- Bibliography. | ||
| 942 |
_cWB16 _03 |
||