000			00414nam a2200145Ia 4500
999			_c177531 _d177531
020			_a9788184574029
040			_cCUS
082			_a302.23 _bSAX/I
245		0	_aIssues of media content market and technology/ _cSaxena, Ambrish [ed.]
250			_a1st ed.
260			_aNew Delhi: _bKanishka Publishers, Distributors, _c2007.
300			_a289 p.
505			_aContents Foreword v Preface v// Acknowledgements jx SECTION-I Media Landscape and Diversification of Content 1. Media Landscape: Future of Television Content 1 Ashok Ogra 2. Role of Graphic Content in Media: A Qualitative Analysis 6 Pradosh Kumar Rath, Sourav Gupta 3. Prospects of Animation in India 15 Ankit Sharma 4. Video Game Content and Children Play Motivations: An Exploratory Study 24 M. Saravanan 5. Creating Effective Radio Programming 33 Lokesh Gulyani 6. Language News Agencies Lost in Translation 41 Om Gupta 7. An Imperative to Innovate: Investigative Journalism in India 44 Narendra S. Raghav, Firoz Khan 8. International Relationship Building through Sports Film in 49 Diverse Fields and Areas Perosh Jimmy Daimari, Abhijit Bora 9. Reversal of the Old Order in Hindi Films: Analysis of 2011 Releases 57 Prince Shadwal SECTION-II Corporate Media and Influence of Market 10. Corporate Media and Movements of the Poor 66 Anand Pradhan 11. Influence of Commercialism on Content of Newspapers: A Case Study 79 Pallav Mukhopadhyay 12. Influence of Market Driven Media on Newspaper Content: 89 A Critical Study of Current Trends in Marathi Newspapers V.L. Dharurkar, Sanjay Paikrao 13. Interactive Integrated Marketing Communication in Media Sector 94 Siddharth Mathur 14. Boom in the Fashion World: A Study on the Impact of Hindi Daily Soap 102 Himgiri Sarohi 15. Marketing Communication Strategies in Media 114 Richa Dabas 16. A Study on Selective Bollywood Movies 121 Prajanay Ahuja, Navpreet Kaitr 17. Marketing Communication Strategies in Media Sector 131 Chandra Prakash SEOTION-III New Media and Content Generation 18. News Blogs in India: Exciting Form with New Challenges 138 Soitmya Dutta, Rishi Gopal Mondol 19. New Media and Political Participation of Youth 146 Vishal Sharma 20. New Media: An Origin of New Social Life 153 Rachana Gangwar 21. New Media: It's Influence on Teenagers 157 Amardeep Singh 22. Reasons behind the use of Social Networking Sites among 165 Girl Students of New Delhi Neeraj Khatri 23. Social Media: An Innovation in Technology and its Impact 170 Geetika Agarwal 24. Social Media and Marketing: Content Analysis of a Corporate Slog 181 Deeksha Charnola SECTION-IV Communication and Technological Innovations 25. Communicating Globally: An Integrated Approach 192 Sufiil K. Jha 26. Society of Communication Technology 198 Tukaram Dand 27. Innovation in Technology and its Impact on Media 212 Anit Rai 28. Content and Technology of Mass Media and ICT in Determining their 219 Comparison and Convergence in Contemporary Society Baishakhi Nag 29. Dynamics of Information Communication Technologies (ICTs) towards 237 Promotion, Protection and Processing of Human Rights Kanchan Dwivedi 30. Challenges and Strategies of Mobile Advertising in India 246 Rohit Kumar, Gaurav Yadav 31. Effectiveness of Mobile as a Media for Banking Transactions 260 Madhu Arora 32. Mobile Banking Services Innovation, Scope and Implications 268 Varinder Kumar, U.S. Pandey 33. DSLR Camera: A Cinematographic Revolution 278 Rajeev Kumar Panda List of Contributors 283
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