000			00406nam a2200145Ia 4500
999			_c176784 _d176784
020			_a9780333960950
040			_cCUS
082			_a302.23072 _bBER/M
245		0	_aMedia research methods/ _baudiences, insstitutions, texts _cBertrand, Ina
250			_a1st ed.
260			_aNew York: _bPalgrave Macmillan, _c2005.
300			_a286 p.
505			_aAcknowledgements.- Of Elephants, Definitions and Models: The Context of Media Research.- Getting Started.- PART ONE: RESEARCH ON AUDIENCES.- Researching Audiences.- Gathering Data on Audiences.- Audience Research Analysis and Interpretation.- PART TWO: RESEARCH ON INSTITUTIONS.- Researching Media Institutions.- Gathering Data on Institutions.- Institutional Research Analysis and Interpretation.- PART THREE: RESEARCH ON TEXTS.- Researching Texts.- Gathering and Analysing Textual Data.- Interpretation of Textual Data.- Reaching Conclusions, Evaluating the Research, Writing the Report.- Glossary.- Bibliography.
942			_cAC8 _02