000 | 00437nam a2200145Ia 4500 | ||
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999 |
_c176632 _d176632 |
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020 | _a0072880023 (alk. paper) | ||
040 | _cCUS | ||
082 |
_a658.15 _bLES/B |
||
245 | 0 |
_aBasic business communication/ _bskills for empowering the internet generation _cLesikar,Raymond V. |
|
250 | _a10th ed | ||
260 |
_aBoston: _bMcGraw-Hill/Irwin, _cc2005. |
||
300 | _axxx, 606 p | ||
505 | _aCommunication in the workplace -- Fundamentals of business writing: Adaptation and the selection of words; Construction of clear sentences and paragraphs; Writing for effect -- Basic patterns of business messages: Introduction to messages and the writing process; Directness in good-news and neutral messages; Indirectness in bad-news messages; Indirectness in persuasion and sales messages; Strategies in the job-search process -- Fundamentals of report writing: Basics of report writing; Report structure, the shorter forms; Long, formal reports; Graphics -- Other forms of business communication; Informal oral communication; Public speaking and oral reporting -- Cross-cultural, correctness, technology, research: Techniques of cross-cultural communication; Correctness of communication; Technology-enabled communication; Business research methods -- Appendixes: Corrections for the self-administered diagnostic test of correctness; Physical presentation of letters, memos, and reports; General grading checklist, punctuation, grammar, number, spelling, proofreading, technique, strategy, and formatting; Special grading checklists, messages and reports; Documentation and the bibliography. | ||
942 | _cAC8 |