000			00693nam a2200157Ia 4500
999			_c176298 _d176298
020			_a0273753363
040			_cCUS
082			_a658.8 _bKOT/M
100			_aKotler,Philip _927325
245		0	_aMarketing management/ _cPhilip Kotler.
250			_a14th ed.
260			_aBoston: _bPearson, _c2011.
300			_a131 p.
505			_aUnderstanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets
942			_cWB16 _03