| 000 | 00363nam a2200145Ia 4500 | ||
|---|---|---|---|
| 999 |
_c172489 _d172489 |
||
| 020 | _a9780198072638 | ||
| 040 | _cCUS | ||
| 082 |
_a658.421 _bROY/E |
||
| 100 | _aRoy, Rajeev | ||
| 245 | 0 |
_aEntrepreneurship/ _cRajeev Roy |
|
| 250 | _a2nd.ed. | ||
| 260 |
_aNew Delhi: _bOxford university press, _c2011. |
||
| 300 | _axvi, 571 p. | ||
| 505 | _a1. Understanding Entrepreneurship 2. Growth of a Business Idea 3. Intellectual Property 4. Family Business 5. Doing Business in India 6. Entrepreneurial Support SECTION II - MOBILIZING RESOURCES 7. Buying a Business 8. Entrepreneurial Finance 9. Business models 10. Making a Business Plan SECTION III - OPERATIONS AND MANAGEMENT 11. Managing Operations 12. Human Resource Management 13. Entrepreneurial Marketing 14. New Product Development 15. E-Business 16. Networking 17. Project Management SECTION IV - GROWTH AND SOCIAL RESPONSIBILITY 18. Growth 19. Exit Strategies 20. Social Responsibility 21. The Social Entrepreneur CASE STUDY 1: DARSHAN ENTERPRISES ; CASE STUDY 2: MITHAILITE ; CASE STUDY 3: 180S ; CASE STUDY 4: JUMBO KING (NEW) ; CASE STUDY 5: BIG ONES ; CASE STUDY 6: AIRASIA ; CASE STUDY 7: SULA WINES (NEW) | ||
| 650 |
_aEntrepreneurship _xSmall business |
||
| 650 |
_aTechnological innovations--Economic aspects _xEconomic development |
||
| 650 |
_aEconomies of scale _xFlexible manufacturing systems |
||
| 942 | _cWB16 | ||