| 000 | 00362nam a2200145Ia 4500 | ||
|---|---|---|---|
| 999 |
_c172401 _d172401 |
||
| 020 | _a9788126534128 | ||
| 040 | _cCUS | ||
| 082 |
_a658.8 _bKOT/G |
||
| 100 | _aKotabe, Masaak | ||
| 245 | 0 |
_aGlobal marketing management/ _c Masaaki Kotabe and Kristiaan Helsen |
|
| 250 | _a5th ed. | ||
| 260 |
_aNew Delhi: _bWILEY, _c2011. |
||
| 300 | _axiii, 717p. | ||
| 650 | _aMarketing Management | ||
| 700 | _a Helsen, Kristiaan | ||
| 942 | _cWB16 | ||