000 00439nam a2200133Ia 4500
999 _c171685
_d171685
020 _a0805847480 (cloth : alk. paper)
040 _cCUS
082 _a302.23
_bFOR/M
100 _aFortunato, John A.
245 0 _aMaking media content: the influence of constituency groups on mass media/
_cJohn A. Fortunato
260 _aMahwah:
_bLawrence Erlbaum Associates,
_c2005.
300 _axv, 232 p.
505 _aPart I: Media Powers. The Mass Media Responsibility. Mass Media Use. Mass Media Selecting and Framing. Part II: The Internal Mass Media Organization. Establishing the Mass Media Organization: Routines, Branding, and Promotion. Ownership. Day-to-Day Decision-Makers. Part III: The External Mass Media Organization: Constituency Groups. Mass Media Organization Interaction With Content Providers
650 _aMass media
_xContent analysis (Communication)
942 _cWB16