| 000 | 00997nam a2200181Ia 4500 | ||
|---|---|---|---|
| 999 |
_c171480 _d171480 |
||
| 020 | _a041532825X (hard cover) | ||
| 040 | _cCUS | ||
| 082 |
_a302.2 _bRIE/E |
||
| 100 |
_a Riel, Cees B.M. van _927624 |
||
| 245 | 0 |
_aEssentials of corporate communication: implementing practices for effective reputation management/ _cCees B.M. van Riel |
|
| 260 |
_aLondon: _bRoutledge, _c2007. |
||
| 300 | _axvi, 306 p. | ||
| 505 | _aWhat is corporate communication? -- From communication to reputation -- Building identity and identification -- Measuring corporate identity -- Communicating with the corporate brand -- Developing a reputation platform -- Expressing the company -- Communicating with key stakeholder groups -- Assessing the effectiveness of corporate communication -- Applied reputation research -- Organizing corporate communication. | ||
| 650 |
_aCommunication in management _916247 |
||
| 650 |
_aCorporate image _9679 |
||
| 650 |
_aCorporations--Public relations _927625 |
||
| 942 |
_cWB16 _01 |
||