000 | 02348cam a22002174a 4500 | ||
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999 |
_c167356 _d167356 |
||
020 | _a1567205879 (alk. paper) | ||
040 | _cCUS | ||
082 | 0 | 0 |
_a330.95105 _bALO/C |
245 | 0 | 0 |
_aChinese economic transition and international marketing strategy/ _cedited by Ilan Alon ; foreword by Shaomin Li. |
260 |
_aWestport, Conn. : _bPraeger, _c2003. |
||
300 |
_axxvii, 322 p. : _bill. ; _c24 cm. |
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504 | _aIncludes bibliographical references and index. | ||
505 | _aForeword: China's Greatest Leap Forward / Shaomin Li -- Introduction / Ilan Alon -- International Marketing in China -- International Market Entry into China / David Reid -- Performance of Market Followers in the International Market: The Case of China / Yigang Pan, Shaomin Li -- A Comparison of Popular Chinese and U.S. Home Pages / Wenyong Zhao, Jamie Murphy, Fang Liu, Doina Olaru -- Chinese E-Business Strategy: The Case Study of Haier / Peter Ping Li, Tung-lung Chang -- Market Research Issues in China: The Pharmaceutical Industry / Philip Stern, Sue Bridgewater, Bo Wang -- The Development of Domestic Brands in China / Michael T. Ewing, Julie Napoli, Leyland F. Pitt, Alistair Watts -- Examining the Marketing Strategies Employed by Chinese Sales Letters / Yunxia Zhu -- Development and Competition in Selected Industries -- Upgrading China's Competitive Advantage: The Case of Zhongguancun Science and Technology Park / Mei Qi, Yanyu Zhao, Peter Enderwick -- The New Jewelry: Cell Phones in China / David Reid -- The PC Industry in China: Evolution and Competitive Dynamics / Alev M. Efendioglu -- Marketing Wine in China / Michael Beverland, Phil Bretherton, Peter Carswell -- Marketing Strategy in the Chinese Cosmetics Industry / Patricia M. Anderson, Xiaohong He -- The Development of the Hotel Sector in China / Ray Pine, Ping-Shu Qi -- The New Frontiers of the Chinese Car Industry / Tom Donnelly, Kamel Mellahi, David Morris -- The Airline Industry in China: Evolution and Competitive Dynamics / Alev M. Efendioglu. | ||
650 | 0 |
_aMixed economy _zChina. _913687 |
|
650 | 0 |
_aInternational business enterprises _xLaw and legislation _zChina. _913688 |
|
650 | 0 |
_aChina -- Economic conditions -- 1976-2000. _913689 |
|
651 | 0 |
_aChina _xEconomic conditions _910826 |
|
651 | 0 |
_aChina _xEconomic policy _910825 |
|
700 | 1 |
_aAlon, Ilan, ed. _913690 |
|
942 |
_cWB16 _02 |