000 02348cam a22002174a 4500
999 _c167356
_d167356
020 _a1567205879 (alk. paper)
040 _cCUS
082 0 0 _a330.95105
_bALO/C
245 0 0 _aChinese economic transition and international marketing strategy/
_cedited by Ilan Alon ; foreword by Shaomin Li.
260 _aWestport, Conn. :
_bPraeger,
_c2003.
300 _axxvii, 322 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references and index.
505 _aForeword: China's Greatest Leap Forward / Shaomin Li -- Introduction / Ilan Alon -- International Marketing in China -- International Market Entry into China / David Reid -- Performance of Market Followers in the International Market: The Case of China / Yigang Pan, Shaomin Li -- A Comparison of Popular Chinese and U.S. Home Pages / Wenyong Zhao, Jamie Murphy, Fang Liu, Doina Olaru -- Chinese E-Business Strategy: The Case Study of Haier / Peter Ping Li, Tung-lung Chang -- Market Research Issues in China: The Pharmaceutical Industry / Philip Stern, Sue Bridgewater, Bo Wang -- The Development of Domestic Brands in China / Michael T. Ewing, Julie Napoli, Leyland F. Pitt, Alistair Watts -- Examining the Marketing Strategies Employed by Chinese Sales Letters / Yunxia Zhu -- Development and Competition in Selected Industries -- Upgrading China's Competitive Advantage: The Case of Zhongguancun Science and Technology Park / Mei Qi, Yanyu Zhao, Peter Enderwick -- The New Jewelry: Cell Phones in China / David Reid -- The PC Industry in China: Evolution and Competitive Dynamics / Alev M. Efendioglu -- Marketing Wine in China / Michael Beverland, Phil Bretherton, Peter Carswell -- Marketing Strategy in the Chinese Cosmetics Industry / Patricia M. Anderson, Xiaohong He -- The Development of the Hotel Sector in China / Ray Pine, Ping-Shu Qi -- The New Frontiers of the Chinese Car Industry / Tom Donnelly, Kamel Mellahi, David Morris -- The Airline Industry in China: Evolution and Competitive Dynamics / Alev M. Efendioglu.
650 0 _aMixed economy
_zChina.
_913687
650 0 _aInternational business enterprises
_xLaw and legislation
_zChina.
_913688
650 0 _aChina -- Economic conditions -- 1976-2000.
_913689
651 0 _aChina
_xEconomic conditions
_910826
651 0 _aChina
_xEconomic policy
_910825
700 1 _aAlon, Ilan, ed.
_913690
942 _cWB16
_02