000			02118cam a2200361 a 4500
999			_c165657 _d165657
020			_a9780415471176 (hardback)
020			_a0415471176 (hardback)
020			_a9780415471183 (pbk.)
020			_a0415471184 (pbk.)
040			_cCUS
082			_a659.2072 _bDAY/Q
100	1		_aDaymon, Christine.
245	1	0	_aQualitative research methods in public relations and marketing communications / _cChristine Daymon and Immy Holloway.
250			_a2nd ed.
260			_aNew York, NY : _bRoutledge, _c2011.
300			_axi, 397 p. ; _c25 cm.
504			_aIncludes bibliographical references and index.
505	0		_aThe nature and usefulness of qualitative research for public relations and marketing communications -- Selecting a topic and relating to your supervisor -- Reviewing the literature & writing the research proposal -- Ethical issues and access -- Ensuring the quality of research -- Choosing between different types of research -- Case studies -- Grounded theory -- Ethnography -- Discourse and critical discourse analysis -- Phenomenology -- Additional approaches : historical research and action research -- Sampling -- Interviews -- Focus groups -- Observation -- Written, visual, and multi-media materials -- Analyzing and interpreting the data -- Writing the report -- Mixed methods research -- Finishing off.
650		0	_aCorporations _xPublic relations _xResearch _xMethodology
650		0	_aPublic relations _xResearch _xMethodology.
650		0	_aMarketing research _xMethodology.
650		0	_aQualitative research.
942			_cWB16