| 000 | 00359nam a2200133Ia 4500 | ||
|---|---|---|---|
| 999 |
_c165650 _d165650 |
||
| 020 | _a047142966X | ||
| 040 | _cCUS | ||
| 082 |
_a659.1 _bZYM/E |
||
| 100 | _aZyman, Sergio | ||
| 245 | 4 |
_aThe end of advertising as we know it/ _cSergio Zyman, Armin Brott. |
|
| 260 |
_aChichester: _bWiley, _c2003. |
||
| 300 | _a239 p. | ||
| 505 | _a1. The First Casualty - How We Killed Traditional Advertising. 2. Success Can Be Deadly - Don't Take Your Brand Awareness For Granted. 3. Fish Where the Fish Are. 4. Celebrity Endorsers, Spokespeople, and Icons: When to Use 'Em, When Not To. 5. Packaging Matters - It's Your Last, Best Shot, So Make it a Good One. 6. To Sponsor or Not to Sponsor; That's the Question. 7. Free Media - Your Best Friend or Your Worst Enemy. 8. Making Your Employees Part of Your Message and Your Product. 9. The Proof is in the Pudding. 10. Never Miss Another Opportunity. | ||
| 650 | _aPublicitat. | ||
| 700 | _aBrott, Armin | ||
| 942 | _cWB16 | ||