000 00333nam a2200133Ia 4500
999 _c164633
_d164633
020 _a9788131725979
040 _cCUS
082 _a658.8
_bLOV/S
100 _aLovelock, Christopher
245 0 _aServices marketing: remainder of title people, technology, strategy/
_cChristopher Lovelock, Jochen Wirtz and Jayanta Chatterjee.
250 _a6th ed.
260 _aChennai:
_bPearson,
_c2007.
300 _axx, 637p.;
_bcharts;
_c28 cm.
650 _aService industries
650 _aMarketing.
650 _aCustomer services.
700 _aWirtz, Jochen
700 _aChatterjee, Jayanta
942 _cWB16