000 | 00333nam a2200133Ia 4500 | ||
---|---|---|---|
999 |
_c164633 _d164633 |
||
020 | _a9788131725979 | ||
040 | _cCUS | ||
082 |
_a658.8 _bLOV/S |
||
100 | _aLovelock, Christopher | ||
245 | 0 |
_aServices marketing: remainder of title people, technology, strategy/ _cChristopher Lovelock, Jochen Wirtz and Jayanta Chatterjee. |
|
250 | _a6th ed. | ||
260 |
_aChennai: _bPearson, _c2007. |
||
300 |
_axx, 637p.; _bcharts; _c28 cm. |
||
650 | _aService industries | ||
650 | _aMarketing. | ||
650 | _aCustomer services. | ||
700 | _aWirtz, Jochen | ||
700 | _aChatterjee, Jayanta | ||
942 | _cWB16 |