| 000 | 00424nam a2200145Ia 4500 | ||
|---|---|---|---|
| 999 |
_c164608 _d164608 |
||
| 020 | _a9780749442002 | ||
| 020 | _a0749443219 | ||
| 040 | _cCUS | ||
| 082 |
_a658.83 _bBIR/E |
||
| 100 | _aBirn, Robin | ||
| 245 | 4 |
_aThe effective use of market research: how to drive and focus better business decisions/ _cRobin J. Birn. |
|
| 250 | _a4th ed. | ||
| 260 |
_aLondon: _bKogan page, _c2004. |
||
| 300 |
_axiv, 226 p. _c24 cm. |
||
| 505 | _aKey to making good decisions -- Getting the information you really need -- The best research techniques anyone can use -- What to measure and how to measure it -- You have the information, now use it -- Making sure that the customers are happy -- Tracking trends and changing decisions -- Getting the most out of business relationships with research companies -- Using research to grow your business. | ||
| 650 | _aMarketing research | ||
| 650 | _aStrategic planning | ||
| 942 | _cWB16 | ||