| 000 | 00401nam a2200133Ia 4500 | ||
|---|---|---|---|
| 999 |
_c163935 _d163935 |
||
| 020 | _a9788177586732 | ||
| 040 | _cCUS | ||
| 082 |
_a381 _bVER/S |
||
| 100 | _aVerma, Harsh V. | ||
| 245 | 0 |
_aServices marketing: text and cases/ _cHarsh V Verma |
|
| 260 |
_aNew Delhi: _bPearson Education, _c2009. |
||
| 300 |
_a467 p. _bill. _c28 cm. |
||
| 505 | _aNature of Services Challenges of Intangibility Additional Tools Goods System Marketing after Service Vision and Strategy Customer Feelings How to Empower Right away Restaurant Naïve Questioner Expert Replier Gucchiano Credit Cards at the Turn of Time Skin and Dollars Service Quality Dilemma Demand and Capacity Demand and Capacity Interfaces | ||
| 650 | _aService industries -- Marketing. | ||
| 650 | _aMarketing--Management | ||
| 942 | _cWB16 | ||