| 000 | 00365nam a2200145Ia 4500 | ||
|---|---|---|---|
| 999 |
_c163919 _d163919 |
||
| 020 | _a9780070144910 | ||
| 040 | _cCUS | ||
| 082 |
_a658.8 _bSAX/M |
||
| 100 | _aSaxena, Rajan | ||
| 245 | 0 |
_aMarketing management/ _cRajan Saxena |
|
| 250 | _a4th ed. | ||
| 260 |
_aNew Delhi: _bTata McGraw Hill, _c2009. |
||
| 300 |
_axii, 883 p _bill. _c26 cm. |
||
| 505 | _aMarketing Management Today 1 List of Reviewers 16 Kingfisher Airlines Sets the Customer Imagination on Fire 37 The Competition 59 Consumer Behaviour 140 The Customer 143 New Product Decisions 255 Brand Decisions 289 Pricing Decisions 314 Integrated Marketing Communications 336 Advertising Management 364 Sales Promotion 407 Personal Selling 419 Managing the Sales Force 432 Managing the Distribution Function 446 Retail Management 471 Direct Marketing 489 Customer Relationship Management 532 Customer Service 604 Service Marketing 617 Rural Marketing 640 | ||
| 650 | _aMarketing--Management | ||
| 650 | _aIndia | ||
| 942 | _cWB16 | ||