000 01131nam a2200181Ia 4500
999 _c163846
_d163846
020 _a9788120335660
040 _cCUS
082 _a658.4012
_bDAV/S
100 _aDavid, Fred R
_913511
245 0 _aStrategic management: concepts and cases/
_cFred R. David.
250 _a12 ed.
260 _aNew Delhi:
_bPHI Learning,
_c2010.
300 _axxxi, 326 p.
_bill.
_c29 cm.
505 _aPart 1: Overview of strategic management -- The nature of strategic management -- Cohesion case: Walt Disney Company, Inc -- 2008 -- Part 2: Strategy formulation -- The business vision and mission -- The external assessment -- The internal assessment -- Strategies in action -- Strategy analysis and choice -- Part 3: Strategy implementation -- Implementing strategies: management and operations issues -- Impliementing strategies: marketing, finance/accounting, R & D, and MIS issues -- Part 4: Strategy evaluation -- Strategy review, evaluation, and control -- Part 5: Strategic management case analysis -- How to prepare and present a case analysis.
650 _aStrategic planning
650 _aBusiness planning
942 _cWB16
_02