| 000 | 00380nam a2200145Ia 4500 | ||
|---|---|---|---|
| 999 |
_c163842 _d163842 |
||
| 020 | _a9788131731819 | ||
| 040 | _cCUS | ||
| 082 |
_a381.072 _bMAL/M |
||
| 100 | _aMalhotra, Naresh K. | ||
| 245 | 0 |
_aMarketing research: an applied orientation/ _cNaresh K. Malhotra, Satyabhusan. Dash. |
|
| 250 | _a6th ed. | ||
| 260 |
_aNew Delhi: _bPearson, _c2011. |
||
| 300 |
_axxviii, 948 p. _bill. _c26 cm. |
||
| 505 | _a1.Introduction And Early Phases Of Marketing Research 2.Research Design Formulation 3.Data Collection,Preparation,Analysis And Reporting 4.Exploratory Research Design:Secondary Data 5.Exploratory Research Design:Qualitative Research 6.Descriptive Research Design:Survey And Observation 7.Casual Research Design:Experimentation 8.Measurement And Scaling:Fundamentals And Comparative 9.Measurement And Scaling:Noncomparative Scaling Techniques 10.Questionnaire And Form Design 11.Sampling :Design And Procedures 12.Sampling:Final And Initial Sample Size Determination 13.Fieldwork 14.Data Preparation 15.Frequency Distribution,Cross Tabulation And Hypothesis Testing 16.Analysis Of Variance And Covariance 17.Correlation And Regression 18.Discrimination And Logit Analysis 19.Factor Analysis 20.Cluster Analysis 21.Multidimensional Scaling And Cojoint Analysis | ||
| 650 | _aMarketing research | ||
| 650 | _aMarketing research--Methodology | ||
| 700 | _aDash, Satyabhushan | ||
| 942 | _cWB16 | ||