000 | 00375nam a2200145Ia 4500 | ||
---|---|---|---|
999 |
_c163744 _d163744 |
||
020 | _a9780070620223 | ||
020 | _a0070620229 | ||
040 | _cCUS | ||
082 |
_a381.072 _bBER/M |
||
100 | _aBeri, G.C. | ||
245 | 0 |
_aMarketing research/ _cG.C. Beri. |
|
250 | _a4th ed. | ||
260 |
_aDelhi: _bTata McGraw Hill, _c2010. |
||
300 |
_axviii, 579 p.: _bill. ; _c25 cm. |
||
505 | _aIntroduction 3 Marketing Research 4 When Marketing Research is Unnecessary 5 Scope of Marketing Research 5 Limitations of Marketing Research 7 Threats to Marketing Research 8 Marketing Information System 9 Marketing Decision Support System II Status of Marketing Research Industry in India 12 2.Marketing Research Management 17 Importance of Research Management 18 Qualities of a Marketing Research Manager 18 Organising Marketing Research Function 19 Evaluation and Control of Marketing Research 24 Marketing Research and Marketing Management 26 | ||
650 | _aMarketing research | ||
942 | _cWB16 |