| 000 | 00613nam a2200193Ia 4500 | ||
|---|---|---|---|
| 999 |
_c163742 _d163742 |
||
| 020 | _a9780070144966 | ||
| 040 | _cCUS | ||
| 082 |
_a659.1 _bBEL/A |
||
| 100 |
_aGeorge E. Belch _913593 |
||
| 245 | 0 |
_aAdvertising and promotion: an integrated marketing communications perspective/ _cGeorge E. Belch, Michael A. Belch |
|
| 250 | _a7th Ed. | ||
| 260 |
_aNew Delhi: _bTata McGraw Hill Education pvt. ltd, _c2010. |
||
| 300 | _a1075 p. | ||
| 650 |
_aSales promotion _913594 |
||
| 650 |
_aAdvertising _913595 |
||
| 650 |
_aCommunication in marketing _913596 |
||
| 700 |
_aMichael A. Belch _913597 |
||
| 942 |
_cWB16 _03 |
||