000			01570nam a2200205Ia 4500
020			_a978-0230637290
020			_a0230637299
040			_cCUS
082			_a658.3140235 _bRAM/M
100			_aRamaswamy, V. S. _91447
245		0	_aMarketing management: global perspective, Indian context/ _cV.S. Ramaswamy and S. Namakumari.
250			_a4th ed.
260			_aDelhi: _bMagmillan, _c1990.
300			_axxxix, 872 p. _bill. _c27 cm.
500			_a4th edition of this book • Perspective, Centred on Value Enables the students learn marketing with a new orientation: Value Delivery is the crux of marketing; and marketing is to be defined and treated as a Value Delivering Process. Only a perspective centred on value can provide the needed practical direction for approaching and practising marketing the right way. • Curriculum Driven as well as Curriculum Driving A text is usually curriculum driven; in certain circumstances, it has to become curriculum driving, besides being curriculum driven. Such circumstances manifest today in the theatre of Marketing teaching in India. This latest edition meets this demand of the times. • The ‘Authentically Indian’ Text An ‘Indian text on Marketing’ is no big deal today. There are several such texts and the tribe is growing. But this is the most ‘Authentically Indian’ text. This is not an adapted version/patchwork of some texts created for a totally different student community.
650			_aMarketing--Management _9680
650			_aIndia _991
700			_aNamakumari. S _91448
942			_cWB16
999			_c163577 _d163577