000 | 09174cam a2200313 a 4500 | ||
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999 |
_c163551 _d163551 |
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020 | _a9781412930048 (hbk.) | ||
020 | _a1412930049 (hbk.) | ||
040 | _cCUS | ||
082 | 0 | 0 |
_a302.23072 _bHAN/M |
245 | 0 | 0 |
_aMass communication research methods/ _cedited by Anders Hansen. |
260 |
_aLondon : _bSAGE, _c2009. |
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300 |
_a4 v. : _bill. ; _c25 cm. |
||
440 | 0 | _aSage benchmarks in social research methods | |
504 | _aIncludes bibliographical references. | ||
505 | 0 | _aVolume 4. Researching media and communication in society : consumption, audiences, politics, problems and pleasures (continued). Focus group research. The focused interview / Robert K. Merton and Patricial L. Kendall -- The methodology of focus groups : the importance of interaction between research participants / Jenny Kitzinger -- From focus groups to editing groups : a new method of reception analysis / Brent MacGregor and David E. Morrison -- Rethinking the focus group in media and communications research / Peter Lunt and Sonia Livingstone -- Selected key models in media audience and influence research. Cultivation analysis. Growing up with television : the cultivation perspective / George Gerbner, Larry Gross, Michael Morgan and Nancy Signorielli -- Agenda-setting. The agenda-setting function of mass media / Maxwell E. McCombs and Donald L. Shaw -- Reception analysis. Patterns of involvement in television fiction : a comparitive analysis / Tamar Liebes and Elihu Katz -- Uses & gratifications. Media uses and effects : a uses-and-gratifications perspective / Alan M. Rubin -- Political and public opinion influence. The media, public opinion, and political action / Holli A. Semetko -- Television, public opinion and the war in Iraq : the case of Britain / Justin Lewis -- Effects of news coverage on policy attention and actions : a closer look into the media-policy connection / Itzhak Yanovitzky -- Constructionism. The rise and fall of social problems : a public arenas model / Stephen Hilgartner and Charles L. Bosk -- Media discourse and public opinion on nuclear power : a constructionist approach / William A. Gamson and Andre Modigliani -- Doing communication research : sources & resources, the research process. Using data archives for secondary analysis / Clive Seale -- Dealing with documentation / David Deacon, Michael Pickering, Peter Golding and Graham Murdock -- Mass media research and the internet / Roger D. Wimmer and Joseph R. Dominick -- Reaching conclusions, evaluating the research, writing the report / Ina Bertrand and Peter Hughes. | |
650 | 0 |
_aMass media _xResearch _xMethodology. |
|
700 | _aHansen, Anders | ||
942 | _cBOOKS |