| 000 | 00325nam a2200133Ia 4500 | ||
|---|---|---|---|
| 999 |
_c163531 _d163531 |
||
| 020 | _a9780070527263 | ||
| 040 | _cCUS | ||
| 082 |
_a658.8 _bRIS/M |
||
| 100 | _aRies, Al | ||
| 245 | 0 |
_aMarketing warfare/ _cAl Ries; Jack Trout |
|
| 260 |
_aNew York: _bMcGraw-Hill, _c1986. |
||
| 300 | _a216 p. | ||
| 505 | _a2500 Years of War.The Principle of Force. The Superiority of the Defense.The New Era of Competition. The Nature of the Battleground. The Strategic Square. Principles of Defensive Warfare. Principles of Offensive Warfare. Principles of Guerilla Warfare. The Cola War.The Beer War. The Burger War.The Computer War. Strategy and Tactics. The Marketing General. | ||
| 650 | _aMarketing | ||
| 650 | _aCompetition | ||
| 700 | _aTrout, Jack | ||
| 942 | _cWB16 | ||