000 01440cam a22003134a 4500
999 _c163341
_d163341
020 _a0743222091
040 _cCUS
082 0 0 _a303.484
_bROG/D
100 1 _aRogers, Everett M.
245 1 0 _aDiffusion of innovations/
_cEverett M. Rogers
250 _a5th ed.
260 _aNew York :
_bFree Press,
_c2003.
300 _axxi, 551 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references (p. 477-535) and indexes.
505 _aChapter 1. Elements Of Diffusion Chapter 2. A History Of Diffusion Research Chapter 3. Contributions And Criticisms Of Diffusion Research Chapter 4. The Generation Of Innovations Chapter 5. The Innovation-Decision Process Chapter 6. Attributes Of Innovations And Their Rate Of Adoption Chapter 7. Innovativeness And Adopter Categories Chapter 8. Diffusion Networks Chapter 9. The Change Agent Chapter 10. Innovation In Organizations Chapter 11. Consequences Of Innovations
650 0 _aDiffusion of innovations.
650 0 _aDiffusion of innovations
_xStudy and teaching
_xHistory.
942 _cWB16
_01