000			01240cam a2200301 a 4500
999			_c163340 _d163340
020			_a9780814413043
020			_a0814413048
040			_cCUS
082	0	0	_a658.872 _bVEL/W
100	1		_aVeloso, Maria.
245	1	0	_aWeb copy that sells: the revolutionary formula for creating killer copy that grabs their attention and compels them to buy/ _cMaria Veloso.
250			_a2nd ed.
260			_aNew York : _bAmerican Management Association, _cc2009.
300			_axxii, 314 p. : _bill. ; _c24 cm.
505			_a1getting Started: The Dynamics Of Web Selling 2a Simple Blueprint For Writing Killer Web Copy 3crafting Your Copy 4e-Mail Marketing: The Internet's Killer Application103 5using Psychology To Motivate Prospects To Become Purchasers 6the Art Of Changing Your Prospects' Minds 7increasing Sales Through The Use Of Involvement Devices 8online Marketing Communications: It's What You Do After People Visit Your Website That Counts 9 The Special Rules For Web Copywriting To The Business-Business (B2b) Market 10web Copywriting In The Age Of Web 2.0 11last But Not Least: Tying It All Together
650		0	_aElectronic commerce.
650		0	_aWeb sites _xDesign.
650		0	_aInternet marketing.
650		0	_aInternet advertising.
942			_cWB16