000			01487nam a2200181Ia 4500
999			_c162865 _d162865
020			_a8178295369
040			_cCUS
082			_a302.2244 _bTRE/P
100			_aTreadwell,Donald _917466
245		0	_aPublic relations writing: principles in practice/ _cDonald Treadwell and Jill B. Treadwell
250			_a2nd ed.
260			_aNew Delhi: _bSAGE, _c2005.
300			_a516 p.
505			_a1. Theoretical Influences on Public Relations Writing 1 2. Sending the Message: Writing for Style, Flow, and Credibility 25 3. Ethical Influences on Public Relations Writing 57 4. Cultural Influences on Public Relations Writing 75 5. Research Influences on Public Relations Writing 98 6. Legal Influences on Public Relations Writing 124 7. Design Influences on Public Relations Writing 152 8. From Principles to Planning to Practice: Business Writing, Fact Sheets, and Bios 194 9. Out of Your Control... or Is It? Newswriting for the Press , , 224 10. Under Your Control: Features and Newsletters 260 11. Let's Flear It: Writing for Broadcast, Scripts, and Speeches 289 12. When the News Isn't Good: Crisis Messages ' 317 13. The Multipurpose Medium: Writing for the Web 339 14. Persuasion for Mass Action: Advocacy Campaigns, Op-Eds, and PSAs 367 15. Persuasion for Individual Action: Direct Mail, Brochures, and Proposals 397 16. High-Profile Projects: Annual Reports, Events, and Exhibitions 423
650			_aPublic relations _9682
650			_aBusiness writing _917467
942			_cWB16 _01