000			01987cam a22003014a 4500
999			_c162210 _d162210
020			_a1412926351 (pbk. : alk. paper)
040			_cCUS
082	0	0	_a659.2 _bHEA/T
100	1		_aHeath, Robert L.
245	1	0	_aToday's public relations: _ban introduction/ _cby Robert L. Heath, W. Timothy Coombs.
260			_aThousand Oaks, Calif. : _bSAGE Publications, _cc2006.
300			_axix, 539 p. : _bill. ; _c25 cm.
504			_aIncludes bibliographical references and index.
505	0		_aStrategic relationship building : an ethical organization communicating effectively -- History of public relationships -- Managing mutually beneficial relationships -- The value of research -- Elements of planning -- Taking action : strategic messaging -- Evaluation of public relations efforts -- Public relations theory in practice -- Ethical and legal restraints on public relations practice -- Monitoring and managing issues -- Selecting media, technologies, and communication tools -- Publicity, promotion, and writing -- Collaborative decision making -- Building a career -- The future of public relations : globalism and cyberspace.
650		0	_aPublic relations.
942			_cWB16