000			00377nam a2200133Ia 4500
008			160830s9999||||xx |||||||||||||| ||und||
020			_a0761997369
040			_cCUS
082			_a659.1 _bTIW/C
245		4	_aThe (un) common Sense of Advertising/ _bGetting the Basics Right _cTiwari, Sanjay
260			_aNew Delhi: _bResponse Books, _c2003.
300			_a322 p.
942			_cBook _02
999			_c161835 _d161835