000 | 00365nam a2200133Ia 4500 | ||
---|---|---|---|
999 |
_c160098 _d160098 |
||
020 | _a9780198742777 | ||
040 | _cCUS | ||
082 |
_a302.23 _bAND/C |
||
100 | _aAndersen, Robin ed. | ||
245 | 0 |
_aCritical studies in media commercialism/ _cedited by Robin Andersen and Lance Strate |
|
260 |
_aOxford: _bOxford University press, _c2000. |
||
300 | _a341 p. | ||
505 | _a Introduction / Robin Andersen -- pt. I. Human Need and the Commercial Imperative. 1. Advertising at the Edge of the Apocalypse / Sut Jhally. 2. American Advertising / Marshall McLuhan. 3. The Social Effects of Commercial Television / Neil Postman -- pt. II. Conglomeration, Synergy, and Global Media. 4. The Global Media Giants / Robert W. McChesney. 5. Global Ethics in the Age of Behemoths / Anthony Smith. 6. Sold American: US News Consultants and News Issues Abroad / Craig Allen. 7. From Flick to Flack: The Increased Emphasis on Marketing by Media Entertainment Corporations / Matthew P. McAllister -- pt. III. Advertising and Culture. 8. Use Voices on UK Radio / Nancy Morris | ||
650 | _a Mass media -- Economic aspects | ||
650 | _aMass media and culture. | ||
650 | _a Mass media -- Influence. | ||
700 | _aStrate,Lance ed. | ||
942 | _cWB16 |