000 00365nam a2200133Ia 4500
999 _c160098
_d160098
020 _a9780198742777
040 _cCUS
082 _a302.23
_bAND/C
100 _aAndersen, Robin ed.
245 0 _aCritical studies in media commercialism/
_cedited by Robin Andersen and Lance Strate
260 _aOxford:
_bOxford University press,
_c2000.
300 _a341 p.
505 _a Introduction / Robin Andersen -- pt. I. Human Need and the Commercial Imperative. 1. Advertising at the Edge of the Apocalypse / Sut Jhally. 2. American Advertising / Marshall McLuhan. 3. The Social Effects of Commercial Television / Neil Postman -- pt. II. Conglomeration, Synergy, and Global Media. 4. The Global Media Giants / Robert W. McChesney. 5. Global Ethics in the Age of Behemoths / Anthony Smith. 6. Sold American: US News Consultants and News Issues Abroad / Craig Allen. 7. From Flick to Flack: The Increased Emphasis on Marketing by Media Entertainment Corporations / Matthew P. McAllister -- pt. III. Advertising and Culture. 8. Use Voices on UK Radio / Nancy Morris
650 _a Mass media -- Economic aspects
650 _aMass media and culture.
650 _a Mass media -- Influence.
700 _aStrate,Lance ed.
942 _cWB16