| 000 | 00396nam a2200145Ia 4500 | ||
|---|---|---|---|
| 999 |
_c160031 _d160031 |
||
| 020 | _a9781412948395 | ||
| 040 | _cCUS | ||
| 082 |
_a302.2 _bWIN/U |
||
| 100 | _aWindahl Sven | ||
| 245 | 0 |
_aUsing communication theory: An introduction to planned communication/ _cSven Windahl and Benno H. Signitzer with Jean T. Olson |
|
| 250 | _a2nd ed. | ||
| 260 |
_aLondon: _bSage, _c2009. |
||
| 300 | _a302 p. | ||
| 505 | _a Introduction -- Conceptual tools -- The nature of communication planning -- Not all problems are communication problems -- Categorization of basic strategies -- Multi-step flow approaches [1]: the two-step model -- Multi-step flow approaches [2]: diffusion of innovations theory -- A network approach -- Systems theory perspectives -- Social marketing perspectives -- Communication campaigns: a meeting place for different approaches -- The sender/communicator -- The message -- The medium -- The audience -- Effects | ||
| 650 | _a Communication planning | ||
| 650 | _aMass media -- Planning | ||
| 650 | _aCommunication -- Philosophy | ||
| 700 | _aSignitzer Benno H | ||
| 700 | _aOlson Jean T | ||
| 942 | _cWB16 | ||