000			00390nam a2200145Ia 4500
999			_c157995 _d157995
020			_a8178295369
040			_cCUS
082			_a302.2244 _bTRE/P
100			_aTreadwell, Donald
245		0	_aPublic relations writing: Principles in practice/ _cDonald Treadwell and Jill B. Treadwell
250			_a2nd ed.
260			_aNew Delhi: _bResponse, _c2005.
300			_a516 p.
505			_a Table of Contents Chapter One: Introduction Chapter Two: Public relations writing Defining public relations and public relations writing Public relations writing style The value of editing: "get on with it!" Putting theory into practice Writing wrap-up References and resources End notes Chapter Three: Research for public relations writing Research, public relations research adn public relations writing research Writing wrap-up References and resources End notes Chapter Four: Planning Planning tools Writing wrap-up References and resources End notes Chapter Five: Ethics and corporate culture Ethics Organizational culture Writing wrap-up References and resources End notes Chapter Six: Legal issues and authorities The issues Web rights The agencies The law, the future and you Writing wrap-up References and resources End notes Chapter Seven: Design issues in public relations PR Banner Communicating with space Communicating with type Communicating with graphics Communicating with color Special option Production: Working with your printer Writing wrap-up References and resources End notes Chapter Eight: From preparation to practice Writing to your publics: Audience-centered thinking Writing to a purpose Learning about your employers Writing wrap-up References and resources Chapter Nine: Newswriting for the mass media Using the media effectively: More than making the six o'clock news Where to place the release: Specific media selection Writing and placing news releases Newswriting for the press Newswriting for broadcast media Newswriting in a crisis: When the news isn't good Distributing your release: How to get the word out Why are YOU writing the release, or producing the video? SUCCESS! Measuring the results Writing wrap-up References and resources End notes Chapter 10: Writing for media under your control Using controlled media for "news" Scriptwriting: Writing for sounds and visuals Newsletters Annual reports Writing wrap-up References and resources End notes Chatper Eleven: Writing to Persuade Centuries of persuasion Public relations writing in context Simplifying persuasion theory Bringing it all together From theory into practice Writing wrap-up References and resources End notes Chapter Twelve: Writing for the global audience Intercultural communication Writing for the World Wide Web Public relations on the Web The Web as a public relations medium Writing wrap-up References and resources End notes Chapter Thirteen: Celebrations, grand openings and annual meetings Information kits: Media, sales, educational and public Industry conferences, exhibitions, conventions and trade fairs Writing wrap-up End notes Appendix A: Reserach methods for public relations writng Appendix B: Code of Professional Standards for the Practice of Public Relations Appendix C: Some thoughts on law and regulations Appendix D: Printing issues Appendix E: Grammar, usage, and punctuation
700			_aTreadwell, Jill B.
942			_cWB16 _01