| 000 | 00385nam a2200133Ia 4500 | ||
|---|---|---|---|
| 999 |
_c157975 _d157975 |
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| 020 | _a9781412931021 | ||
| 040 | _cCUS | ||
| 082 |
_a302.2 _bLAR/C |
||
| 100 | _aChristensen, Lars Thoeger | ||
| 245 | 0 |
_aCorporate communications: convention, complexity, and critique/ _cLars Thoeger Christensen, Mette Morsing and George Cheney |
|
| 260 |
_aLos Angeles: _bSage, _c2008. |
||
| 300 | _a251 p. | ||
| 505 | _a PART ONE: THE NEW CORPORAL PROJECT The Emergence of Corporate Communications Rehabilitating the Corporate "Soul" "The Scope of Integrated Communication Apprehending an Expanding Body Corporate Branding and Identity The Body Is Marked Corporate Reputation and Stakeholder Communication The Body in the Eyes of the "Other" PART TWO: BEHIND THE CORPORAL PROJECT Justifying Corporate Communications Diagnosing the Fragile Body Corporate Communication as Control The Body is Disciplined Corporate Communication and Flexibility Towards an Agile Body Corporate Communication as Polyphony A Body with Multiple Voices | ||
| 700 | _aMorsing, Mette | ||
| 700 | _aCheney, George | ||
| 942 |
_cWB16 _01 |
||