| 000 | 00382nam a2200133Ia 4500 | ||
|---|---|---|---|
| 999 |
_c157968 _d157968 |
||
| 020 | _a9788178298689 | ||
| 040 | _cCUS | ||
| 082 |
_a658.800954 _bJAI/M |
||
| 100 | _aJain, Gautam Raj | ||
| 245 | 0 |
_aMarketing communications industry: Entrepreneurial case studies/ _cGautam Raj Jain and Raunica Ahluwalia |
|
| 250 | _a1st ed. | ||
| 260 |
_aNew Delhi: _bResponse, _c2008. |
||
| 300 | _a189 p. | ||
| 505 | _aForeword Atul Tandan I:INTRODUTION Review and Findings II: CASE STUDIES Strategy and Design: Elephant Design Wonderful Years: Genesis Public Relations The World of Internet and Mobile Phone Unplugged: Hungama.com A New Beginning in Market Research: Ugam Solutions Venturing a Pioneering Way: MelCole Public Relations It's Showtime Folks: Showtime Events (India) Pvt. Ltd Communications for a New Age: Vyas Giannetti Creative A Turning Point in Public Relations: Hanmer & Partners A New Paradigm in Marketing Research: GFK Mode Pvt. Ltd Index | ||
| 700 | _aAhluwalia, Raunica | ||
| 942 | _cWB16 | ||