| 000 | 00339nam a2200133Ia 4500 | ||
|---|---|---|---|
| 999 |
_c157954 _d157954 |
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| 020 | _a9781847875792 | ||
| 040 | _cCUS | ||
| 082 |
_a302.23 _bGUN/M |
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| 245 | 0 |
_aMedia audiences/ _cedited by Barrie Gunter and David Machin |
|
| 250 | _a1st ed. | ||
| 260 |
_aLos Angeles: _bSage Publications, _c2009. |
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| 300 |
_a286p. _c15.6cm. |
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| 505 | _a VOLUME 1: HISTORY OF AUDIENCE STUDY Early Positions 1.Television's Impact on Society Thomas E. Coffin 2.The State of Communication Research Bernard Berelson 3.On the Effect of Communication W. Phillips Davison 4.Functional Analysis and Mass Communication Charles R. Wright 5.On the Use of the Mass Media as "Escape": Clarification of a Concept Elihu Katz and David Foulkes 6.Mass Communication Research: An old road surveyed Joseph T. Klapper Audiences as Markets or Public 7.The Audience James G. Webster 8.Television Audience Research at Britain's Independent Broadcasting Authority, 1974-1984 J. Mallory Wober and Barrie Gunter Audiences, Use and Effects 9.Flow and Media Enjoyment John L. Sherry 10.Expanding Disposition Theory: Reconsidering Character liking, Moral Evaluations and Enjoyment Arthur A. Raney Interpretational Audiences 11.Amassing the Multitude: Revisiting Early Audience Studies Jack Z. Bratich 12.Audience Semiotics, Interpretive Communities and the 'Ethnographic Turn' in Media Research Kim Christian Schroder 13.Social Action Media Studies: Foundational Arguments and Common Premises Gerard T. Schoening and James A. Anderson 14.Assessing Qualitative Television Audience Research: Incorporating Feminist and Anthropological Theoretical Innovation Amanda D.Lotz Alternative Theoretical Traditions 15.Five Traditions in Search of the Audience Klaus Bruhn Jensen and Karl Erik Rosengren 16. Ontological Assumptions and Generalizations in Qualitative (Audience) Research Birgitta Joijer New Media Perspectives 17.The Challenge of Changing Audiences: Or, What is the audience Researcher to Do in the Age of the Internet? Sonia Livingstone 18.New Media - New Pleasures? Aphra Kerr, Julian Kiicklich and Pat Brereton | ||
| 700 | _aGunter, Barrie | ||
| 700 | _aMachin, David | ||
| 942 | _cBOOKS | ||