000			01454cam a22003617a 4500
999			_c157934 _d157934
020			_a9781847875785 (set)
020			_a1847875785 (set)
040			_cCUS
082	0	4	_a302.2 _bKRE/H
245	0	0	_aHealth communication/ _cedited by Gary L. Kreps.
260			_aLos Angeles: _bSAGE, _c2010.
300			_a392p. _bill. ; _c25 cm.
504			_aIncludes bibliographical references.
505	0		_aVolume II: Health Communication and Health Promotion Introduction: Health Communication and Health Promotion Gary L. Kreps 26 Social Mark. and Public Health lntervention R- Craig Ufa and June A- flora Vll 27. The Role of Media across Four Levels of Health Promotion Intervention 21 June A. Flora, Edward W. Maibach and Nathan Maccoby 28. Fear Control and Danger Control: A Test of the Extended Parallel Process Model (EPPM) 43 Kim Witte 29. Attention, Need for Sensation, and Health Communication Campaigns 69 Lewis Donohew, Philip Palmgreen and Elizabeth Pugzles Larch 30. The Manipulative Nature of Health Communication Research: Ethical Issues and Guidelines 83 Kim Witte 31. Translating Health Psychology into Effective Health Communication: The American Healthstyles Audience Segmentation Project 93 Edward W. Maibach, Andrew Maxfield, Kelly Ladin and Michael Slater 32. Theory and Method in Health Audience Segmentation 117 Michael D. Slater 33. Applications of a Theoretic Model of Information Exposure to Health Interventions 137 Lewis Donohew, Elizabeth Pugzles Larch and Philip Palmgreen 34. One Size Does Not Fit All: The Case for Tailoring Print Materials 151 Matthew W. Kreuter, Victor J. Strecher and Bernard Glassman 35. Avoiding the Boomerang: Testing the Relative Effectiveness of Antidrug Public Service Announcements before a National Campaign 169 Martin Fishbein, Kathleen Hall-Jamieson, Eric Zimmer, Ina von Haeften and Robin Nabi 36. Achieving Cultural Appropriateness in Health Promotion Programs: Targeted and Tailored Approaches 185 Matthew W. Kreuter, Susan N. Lukwago, Dawn C. Bucholtz, Eddie M. Clark and Vetta Sanders-Thompson 37. Lessons Learned from Public Health Mass Media Campaigns: Marketing Health in a Crowded Media World 203 Whitney Randolph and K. Viswanath 38. Theory and Practice in Health Communication Campaigns: A Critical Interrogation 223 Mohan J. Dutta-Bergman 39. Specification and Misspecification of Theoretical Foundations and Logic Models for Health Communication Campaigns 243 Michael D. Slater 40. A Social Judgment Theory Approach to Conducting Formative Research in a Social Norms Campaign 261 Sandi W Smith, Charles K. Atkin, Dennis Martell, Rebecca Allen and Larry Hembrojf 41. A 10-Year Retrospective of Research in Health Mass Media Campaigns: Where Do We Go from Here? 275 Seth M. Noar 42. Racial/Ethnic Disparities and Segmentation in Communication Campaigns 297 Robert C. Homik and A. Susana Ramirez 43. Unintended Effects of Health Comniunication Campaigns 315 Hyunyi Cho and Charles T. Salmon 44. The Roles of Interpersonal Communication in Mass Media Campaigns 341 Brian G. Southwell and Marco C. Yzer 45. Do Loss-Framed Persuasive Messages Engender Greater Message Processing than Do Gain-Framed Messages? A Meta-Analytic Review 375 Daniel J. O'Keefe and Jakob D. Jensen
650		0	_aCommunication in medicine.
650		0	_aCommunication in public health.
650		0	_aHealth risk communication.
650		0	_aMedical informatics.
700	1		_aKreps, Gary L.
942			_cBOOKS