000			00369nam a2200145Ia 4500
999			_c157101 _d157101
020			_a9780273695592
040			_cCUS
082			_a658.8 _bBRA/P
100			_aBrassington, Frances
245		0	_aPrinciples of marketing/ _cFrances Brassington and Stephen Pettitt
250			_a4th ed.
260			_aEngland: _bPrentice Hall, _c2006.
300			_axxxi, 1264 p. ; _c27 cm.
505			_a1. Marketing dynamics -- 2. The European marketing environment -- 3. Consumer behaviour -- 4. B2B buying behaviour -- 5. Segmenting markets -- 6. Marketing information and research -- 7. Anatomy of a product -- 8. Product management -- 9. New product development -- 10. Pricing : context and concepts -- 11. Pricing strategies -- 12. Marketing channels and logistics -- 13. Retailers and wholesalers -- 14. Integrated marketing communication -- 15. Advertising -- 16. Sales promotion -- 17. Personal selling and sales management -- 18. Direct marketing and exhibitions -- 19. Public relations and sponsorship -- 20. Strategic marketing -- 21. Marketing planning, management and control -- 22. Services and non-profit marketing -- 23. International marketing -- 24. E-marketing and new media.
650			_aMarketing
700			_aPettitt, Stephen
942			_cWB16