| 000 | 00336nam a2200133Ia 4500 | ||
|---|---|---|---|
| 999 |
_c156876 _d156876 |
||
| 020 | _a9781433101465 | ||
| 040 | _cCUS | ||
| 082 |
_a302.23 _bHAR/C |
||
| 100 | _aHardy, Jonathan | ||
| 245 | 0 |
_aCross-media promotion/ _cJonathan Hardy |
|
| 260 |
_aNew York: _bPeter Lang, _c2010. |
||
| 300 |
_axvii, 334 p. : _bill. ; _c23 cm. |
||
| 505 | _aContexts. Dynamics and varieties of cross-media promotion -- Media paradigms and promotional speech -- Cross-media promotion in media industries. Commercial intertextuality: cross-promotion in entertainment media -- Cross-promotion in news media -- News international: a study of editorial cross-promotion -- Media policy and regulation. Changes in UK policy and regulation: an overview -- Convergence and cross-promotion in digital television -- Product placement -- Promotional speech and media reform. Media power: policy reform and critical media theory. | ||
| 650 | _aMass media--Economic aspects | ||
| 650 | _aMass media--Marketing | ||
| 650 | _aProduct placement in mass media | ||
| 942 | _cWB16 | ||