000 | 00386nam a2200133Ia 4500 | ||
---|---|---|---|
999 |
_c156871 _d156871 |
||
020 | _a9781433106224 | ||
040 | _cCUS | ||
082 |
_a658.45 _bGOO/C |
||
100 | _aGoodman, Michael B. | ||
245 | 0 |
_aCorporation communication: strategic adaptation for global practice/ _cMichael B. Goodman and Peter B. Hirsch |
|
260 |
_aNew York: _bPeter lang, _c2010. |
||
300 |
_axix, 238 p. : _bill. ; _c26 cm. |
||
505 | _aAdapting to radical changes in business and media : a corporate communication vision for the future -- Leadership capabilities : the core competencies for corporations and executives -- Corporate communication and Web 2.0 -- Strategic ethical relationships : trust and integrity -- Corporate culture's increased significance -- Economic factors -- Precedent : the history of communication in corporations -- Philosophy : the engineering of consent and process : strategic and tactical models -- Performance : the measures that determine the success of communication -- Corporate communication : the way forward -- Guideline A: corporate communication strategy and policy -- Guideline B: crisis communication -- Guideline C: media relations -- Guideline D: employee relations -- Guideline E: global relations -- Guideline F: corporate citizenship and table of organizations -- Guideline G: core competencies for corporate communication -- Guideline H: investor relations and sustainability -- Guideline I: transparency and disclosure -- Guideline J: reputation management -- Guideline K: transaction communication -- Guideline L: affiliate relations -- Guideline M: thought leadership and executive relationship management -- Guideline N: social media and corporate blogging. | ||
650 | _aCommunication in management | ||
650 | _aCorporations--Public relations | ||
650 | _aInternational cooperation | ||
700 | _aHirsch, Peter B. | ||
942 | _cWB16 |