| 000 | 00383nam a2200133Ia 4500 | ||
|---|---|---|---|
| 999 |
_c156058 _d156058 |
||
| 020 | _a0820474452 | ||
| 040 | _cCUS | ||
| 082 |
_a659.109538 _bZIR/A |
||
| 100 | _aZirinski, Roni | ||
| 245 | 0 |
_aAd hoc Arabism: advertising, culture and technology in Saudi Arabia/ _cRoni Zirinski |
|
| 260 |
_aNew York: _bPeter Lang, _c2005. |
||
| 300 |
_axiv, 176 p. : _bill. ; _c23 cm. |
||
| 505 | _aList of illustrations -- Acknowledgments -- Introduction: toward a semiotic analysis -- Of advertising in Saudi Arabia -- Ilm al-miqat, the science of times: timepieces and history -- The camel and the wheel: automobiles in the desert -- Sihah wa-afiyyah: food ads from the futur to hilwayat -- Ughmuri ahasisaki: cosmetics and personal care products -- Home and away: electronics, leisure, and recreation -- The calligraphic ad: pens, writing, and grammar -- Epilogue: hybridic Arabism -- Notes -- Bibliography -- Index. | ||
| 650 | _aSaudi Arabia | ||
| 650 | _aAdvertising | ||
| 942 | _cWB16 | ||