000 00366nam a2200145Ia 4500
999 _c155930
_d155930
020 _a9780748635931
040 _cCUS
082 _a070.449796
_bBOY/B
100 _aBoyle, Raymond
245 0 _aPower play: sport, the media, and popular culture/
_cRaymond Boyle and Richard Haynes
250 _a2nd ed.
260 _aEdinburg:
_bEdinburg University Press,
_c2009.
300 _aix, 254 p. :
_bill. ;
_c24 cm.
505 _a1. Sport, Media and Popular culture: Questions of Theory; 2. All our Yesterdays: A History of Media sport; 3. A Sporting triangle: Television, sport and sponsorship; 4. Power Game: Why sport Matters to Television; 5. Who Wants to Be A Millionaire? Media Sport and Stardom; 6. The Race Game: Media, sport, Race and Ethnicity; 7. For Men who Play to win; 8. Games Across frontiers; 10. Consuming Sport; 11. New Media sport.
650 _aSports--Social aspects
650 _aSports--Political aspects
650 _aMass media and sports
650 _aMass media--Social aspects
700 _aHaynes, Richard
942 _cWB16