000			00360nam a2200133Ia 4500
999			_c155899 _d155899
020			_a9780240809892
040			_cCUS
082			_a741.6 _bKRA/M
100			_aKrasner, Jon
245		0	_aMotion graphic design: applied history and aesthetics/ _cJon Krasner
260			_aLondon: _bElsevier, _c2008.
300			_axvi, 407 p. : _bill. ; _c25 cm.
505			_a1.A Brief History of Motion Graphics -- Precursors of Animation -- Early Cinematic Inventions -- Experimental Animation -- Chapter Summary -- 2. Motion Graphics in Film -- An Historical Overview -- A Graphic Evolution -- Chapter Summary -- 3. Motion Graphics in Television -- The Origin of Broadcast Design -- Network Branding -- Commercials -- Public Service Announcements -- Music Videos -- Chapter Summary -- 4. Motion Graphics in Interactive Media -- The Interactive Environment -- Motion over the Web -- Motion in Game Design -- Motion in Informational Kiosks -- Motion in Mobile Touchscreens -- Motion in Desktop Applications -- Motion in DVD-Video Menus -- A Look at Navigation -- A Look at Transitions -- Chapter Summary -- 5. Motion Graphics in Public Spaces -- Immersive Environments -- Motion in Interior Spaces -- Motion in Exhibit Design -- Motion in Performance -- Motion in Exterior Spaces -- Chapter Summary -- 6. Motion Literacy. Contents note continued: The Language of Motion -- Primary (Object) Motion -- Secondary (Camera) Motion -- Temporal Considerations -- Assignments -- Chapter Summary -- 7. Kinetic Images and Typography -- Visual Properties of Images -- Graphic Style -- Live-Action Images -- Typographic Style -- Images, Live Action, and Type -- Assignments -- Chapter Summary -- 8. The Pictorial Composition -- Space and Composition: An Overview -- Principles of Composition -- Grid Systems -- Breaking Spatial Conventions -- Assignments -- Chapter Summary -- 9. The Sequential Composition -- Sequencing: An Overview -- Forms of Continuity -- Forms of Discontinuity -- Montage -- Assignments -- Chapter Summary -- 10. Conceptualization -- Assessment -- Formulation -- Cultivation -- Storyboards -- Animatics -- Chapter Summary -- 11. Animation Processes -- Frame-by-Frame Animation -- Interpolation Animation -- Chapter Summary -- 12. Motion Graphics Compositing -- Compositing: An Overview -- Blend Operations. Contents note continued: Keying -- Alpha Channels -- Mattes -- Spline Masks -- Nesting -- Color Correction -- Chapter Summary -- 13. Motion Graphics Sequencing -- Editing: An Overview -- Cuts and Transitions -- Mobile Framing -- Establishing Pace -- Establishing Rhythm -- Birth, Life, and Death -- Introduction and Conclusion -- Chapter Summary.
650			_aTelevision graphics
650			_aAnimation (Cinematography)
650			_aComputer animation
650			_aGraphic arts
650			_aGraphic design
942			_cWB16