| 000 | 00310nam a2200121Ia 4500 | ||
|---|---|---|---|
| 999 |
_c153536 _d153536 |
||
| 020 | _a9789351500179 | ||
| 040 | _cCUS | ||
| 082 |
_a659.132 _bVAL/T |
||
| 100 | _aValladares, June A. | ||
| 245 | 4 |
_aThe craft of copywriting/ _cJune A. Valladares |
|
| 260 |
_aNew Delhi: _bResponse Books, _c2000. |
||
| 300 |
_a285 p. : _bill. ; _c26 cm. |
||
| 505 | _aForeword - Cossy Rosario So You've Joined an Agency, so What? The Creative Spark The Principle of Show Don't Tell Sell the Sizzle not the Steak Anatomy of a Press Ad The Lochness Monster Agency Brief and Advertising Strategy Creative Brief and Creative Strategy Target Audience Tone of Voice Brand Image The Proposition The Brand Positioning Statement Brainstorming and the Big Idea The Marriage of Copy and Visual Getting Set to Create The Press Ad From Proposition to Headline Building the Body Copy A Classic Is Forever Crafting Copy for Direct Mail Writing for Television Writing for Radio and Multimedia Writing for In-Shop Media Writing for Outdoor Media Presenting to Agency Big Dads Presenting to Client Getting Along in the Agency The End of the Road | ||
| 650 | _aAdvertising copy | ||
| 942 | _cWB16 | ||