000			01386nam a2200193Ia 4500
999			_c152751 _d152751
020			_a9781412903714
040			_cCUS
082			_a302.2 _bMCQ/M
100			_aMcQuail, Danis _915666
245		0	_aMcQuail's mass communication theory/ _cDenis McQuail
250			_a5th ed.
260			_aNew Delhi: _bVistaar Publications, _c2009.
300			_aviii, 616 p. : _bill. ; _c24 cm.
505			_a1. Introduction to the book -- 2. The rise of mass media -- 3. Concepts and models for mass communication -- 4. Theory of media and theory of society -- 5. Mass communication and culture -- 6. New media -- new theory? -- 7. Normative theory of media and society -- 8. Media structure and performance : principles and accountability -- 9. Media economics and governance -- 10. Global mass communication -- 11. The media organization : pressures and demands -- 12. The production of media culture -- 13. Media content : issues, concepts and methods of analysis -- 14. Media genres and texts -- 15. Audience theory and research traditions -- 16. Audience formation and experience -- 17. Processes and models of media effects -- 18. Social-cultural effects -- 19. News, public opinion and political communication -- 20. Epilogue : the future of mass communication.
650			_aMass media _91546
650			_aCommunication _94515
650			_aMass media--Philosophy _915667
942			_cWB16 _01