000			01781nam a2200193Ia 4500
999			_c150637 _d150637
020			_a9780073080062
040			_cCUS
082			_a658.8 _bCAT/I
100			_aCateora, Philip R. _920002
245		0	_aInternational marketing/ _cPhilip R. Cateora, John L. Graham
250			_a13th ed.
260			_aNew York: _bMcGraw Hill, _c2007.
300			_axxxii, 702 p. : _bill. ; _c29 cm.
505			_aPart I An Overview -- The Scope and Challenge of International Marketing -- The Dynamic Environment of International Trade -- Part II The Cultural Environment of Global Markets -- History and Geography: The Foundations of Culture -- Cultural Dynamics in Assessing Global Markets -- Culture, Management Style, and Business Systems -- The Political Environment: A Critical Concern -- The International Legal Environment: Playing by the Rules -- Part III Assessing Global Market Opportunities -- Developing a Global Vision through Market Research -- Emerging Markets -- Multinational Market Regions and Market Groups -- Part IV Developing Global Marketing Strategies -- Global Marketing Management: Planning and Organization -- Products and Services for Consumers -- Products and Consumers for Businesses I-- nternational Marketing Channels -- Exporting and Logistics: Special Issues for Business -- Integrated Marketing Communications and International Advertising -- Personal Selling and Sales Management -- Pricing for International Markets -- Part V Implementing Global Marketing Strategies -- Negotiating with International Customers, Partners, and Regulators -- Part VI Supplementary Material -- The Country Notebook -- Cases.
650			_aExport marketing _920003
650			_aInternational business enterprises _920004
700			_aGraham, John L. _920005
942			_cWB16 _01