| 000 | 01034nam a2200229Ia 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20250325171302.0 | ||
| 008 | 230317b |||||||| |||| 00| 0 eng d | ||
| 020 | _a8172243731 | ||
| 040 | _cCUS | ||
| 082 |
_a302.23 _bKEV/M |
||
| 100 |
_aKumar, Keval J. _912593 |
||
| 245 | 0 | _aMass Communication in India | |
| 250 | _a3rd completely rev. & updated ed. | ||
| 260 |
_aMumbai: _bJaico Pub. House, _c2000. |
||
| 300 |
_a408p. ; _c22 cm. |
||
| 505 | _asection 1. Introduction to communication theory -- section 2. The mass media : history, practices, values -- section 3. Psychology and sociology of media audiences -- section 4. Mass communication and society : uses, effects, representations -- section 5. Mass media, culture and development -- section 6. Information technology, telecommunications and the internet section 7. Mass media, intellectual property rights and the public domain. | ||
| 650 |
_aMass media -- India _912594 |
||
| 650 |
_aMass media _91546 |
||
| 650 | _aIndia | ||
| 942 |
_cWB16 _2ddc _02 |
||
| 999 |
_c150234 _d150234 |
||