000 01034nam a2200229Ia 4500
003 OSt
005 20230501153950.0
008 230317b |||||||| |||| 00| 0 eng d
020 _a8172243731
040 _cCUS
082 _a302.23
_bKEV/M
100 _aKumar, Keval J.
_912593
245 0 _aMass Communication in India
250 _a3rd completely rev. & updated ed.
260 _aMumbai:
_bJaico Pub. House,
_c2000.
300 _a408p. ;
_c22 cm.
505 _asection 1. Introduction to communication theory -- section 2. The mass media : history, practices, values -- section 3. Psychology and sociology of media audiences -- section 4. Mass communication and society : uses, effects, representations -- section 5. Mass media, culture and development -- section 6. Information technology, telecommunications and the internet section 7. Mass media, intellectual property rights and the public domain.
650 _aMass media -- India
_912594
650 _aMass media
_91546
650 _aIndia
942 _cWB16
_2ddc
_01
999 _c150234
_d150234