000			01328nam a2200229Ia 4500
003			OSt
005			20230316143212.0
008			230316b |||||||| |||| 00| 0 eng d
020			_a9781138127975
040			_cCUS
082			_a401.4 _bGOD/L
100			_aGoddard, Angela _917803
245		4	_aThe Language of Advertising: Written Texts
250			_a2nd ed.
260			_aLondon: _bRoutledge, _c2008.
300			_a131p. _bill. ; _c25 cm.
505			_aUnit 1. What is an advertisement? -- Unit 2. Attention-seeking devices. Image. Verbal Text. Layout -- Unit 3. Writers, readers and texts. Writer and Narrator. Narratee -- Unit 4. How does that sound? Functions. Varieties of Speech and Writing. Presupposition. User Friendliness. 'Reality'. Stereotyping -- Unit 5. Nautical but nice: intertextuality -- Unit 6. Cultural variations. Brand Names -- Unit 7. Tricks of the trade. To Compare or not to Compare. Buzz and Spin. You've Made it to the Top. Coming Off the Page -- Unit 8. Picture me this. Symbols -- Unit 9. Language on the move. Webpages and paper pages. Commercial advertising. Adbusting. What goes around, comes around.
650			_aAdvertising--Language _917804
650			_aEnglish language--Discourse analysis _917805
650			_aEnglish language--Written English _917806
942			_cWB16 _2ddc
999			_c148979 _d148979